Category: E- Commerce

Challenges and Limitations faced by E-Commerce businesses

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E-commerce is raging across the globe including in India. While most retail sectors have taken a blow, one of the most interesting changes taking place in 2022 is the shift to digital. With many people at home, the number of Google searches has multiplied and people have started using e-commerce to buy products they preliminarily would have purchased in physical retail stores. Coming to the scenario in India, businesses and majorly start-ups face many limitations and challenges, not without reason.

The following are the main limitations and challenges faced by businesses and startups:

Cyber & Data Security:

One of the biggest challenges faced by e-commerce businesses is security breaches. While dealing with eCommerce there is a lot of information/data that is involved and a technical issue with data can cause severe damage to the retailer’s daily operations as well as brand image. If not dealt with well, this aspect can result in dire consequences.

Agility Challenge:

Agility means the ability of businesses to advance, develop and deploy digital content, and respond to seasonal changes rapidly. One of the most critical initiatives in eCommerce businesses and start-ups is agility, which drives immediate digital fulfillment. At the heart of the digital business lies agile transformation, and scaling is also essential for making it successful. Many businesses and startups face difficulties to move or change quickly to adapt to customers’ needs. The reason is they cannot integrate new technologies efficiently with their existing system, and hence penetration into the market gets more complicated.

Being Consistent:

For an eCommerce business, consistent performance of the website is a very essential factor as a good eCommerce performance leads to a higher engagement rate and conversion. Some of the factors that businesses should look for are, choosing a potential e-Commerce platform, Integrating a search box, Mobile optimised site, Integrating a safe payment gateway for secure transactions, Adding an SSL certificate to ensure security, etc.

Technology Partnerships:

Choosing the right technology partner is one of the most important decisions for any eCommerce business. Many businesses tend to choose a technological partner based on costs without first setting the right expectations or understanding their work scope. Much is at stake when businesses join hands with a technology company to bring their idea to life. On the other hand there are various platforms available in the market like OpenCart, Shopify, Magento and many more. Bisinesses should choose wisely which platform suits their business.

Customer Retention:

Many eCommerce businesses struggle to retain their customer base. There are various factors that affect customer retention such as a website being down due to poor hosting, poor UI/UX, the evolving expectation of the consumer, similar options, the failure to create a pleasant shopping experience, etc. Customer loyalty is a very important factor for a business’s success, and even a minor change in the business can ruin the brand’s reputation.

Here are the some marketing strategies to Boost your sales: eCommerce Marketing Strategies

Online grocery e-commerce platform

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Our client is a well-known Supermarket store a one-stop shop for fulfilling our customers’ monthly & top-up needs for groceries, fresh produce, FMCG products, personal grooming, and general merchandise. Our client wanted to build an e-commerce platform to provide more value to customers. So, the customer can avoid traffic jams on their way to the store, time spent in the billing lines, and lugging heavy grocery back home

The Challenges

  • Bring digitisation into business.
  • Manage Inventory and keep track.
  • Manage online & offline sales of products.
  • Manage 10,000 plus grocery products.
  • Recurring online orders.

Approach

Our client is one of the well-known Supermarket stores, they came to us with an idea to create an e-commerce platform and bring digitisation to their business to grow and provide more value to customers. We at SplendorNet technologies excel at providing digital consultancy and building e-commerce platforms. So after the initial discussion with the client, our team used the agile methodology and developed a web application with many latest features. This project required a team of one backend developer, one frontend developer, one QA, and a project manager.

The Business Benefits

  • Sell products online and cover more areas.
  • Automatically system suggests area-wise delivery days required to customers.
  • Helped the business with branding and creating brand awareness.
  • Integrated with stores’ internal POS.
  • The quick search facilitates customers to create a grocery list very quickly.

Customer Profile

Our client is a well-known Supermarket store a one-stop shop for fulfilling our customers’ monthly & top-up needs for groceries, fresh produce, FMCG products, personal grooming, and general merchandise. At the online store, one can buy over 10,000+ grocery & household products at a click and have them home delivered.

Technology and Tools

  • Laravel-PHP
  • React Native
  • HTML5
  • CSS3
  • MySQL
  • Bootstrap

Quote Engine WordPress plugin with active/inactive by Superadmin

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Our client is a US-based company having experience in providing an easy and innovative solution for your storage or moving needs. They needed a WordPress plugin that provides a form on their website to calculate storage quotes for portable storage for three situations. 1. MOVING 2. STORAGE 3. MOVING AND STORAGE by considering the actual driving distance calculated using google maps API and not as the crow flies. Also, give end-user Quote charges with a pricing breakdown.

The Challenges

  • Distance calculation using Google Maps API.
  • Add Geo-Fencing.
  • Quote charges with pricing breakdown.
  • Integration with Woocommerce plugin.
  • Create a page for Reservation-Checkout process.

Approach

Once SplendorNet was involved, we researched the customers’ specific needs, particularly the quote calculation using google maps API and the integration of this plugin with woo commerce plugin. Our development team laid out basic architecture and plan to execute. Our skilled team of one project manager, one QA, and one PHP full stack completed the project in a single phase in just one month.

The Business Benefits

  • Custom Quote Plugin.
  • Geo-fencing feature.
  • Reduce human effort.
  • Get a quote and pricing breakdown in both km and miles.

Customer Profile

Our client US based company that provides an easy and innovative solution for your storage or moving needs.

Technology and Tools

  • PHP
  • WordPress
  • Yii2(Store/domain management)

One-stop e-commerce Platform

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Our client is India based company having experience in the event industry for the last 25+ years. After seeing how the consumer has to search and visit multiple vendors physically and how stressful it is to find the best suitable products and services for events, our client came up with an idea of a platform where everyone can come and gear up for their event with a click. They needed an online platform where the buyer can buy or rent products or services right from, for the events like Baby Shower to Naming Ceremony, from Mehandi- Haldi Ceremony to Reception, from Surprise Birthday Decor to Valentine’s Day Decor, to offer all the best services in one click. Also, where other vendors can register and provide their own event organizing-related products/services.

The Challenges

  • Categorization of products and services.
  • Converting core offline business into the online platform.
  • Getting more detailed analytical reports.
  • Multiple payment gateways.
  • Advance product searching.
  • Multi-Vendor Platform.
  • Tight timeline.

Approach

SplendorNet was a part of the solution right from the research phase. Our approach was simple when the client reached out to us with the idea of creating a web platform that is the one-stop solution for all your event needs, through just a few initial discussions we understood their exact requirement and scope. After that our team planned the basic architecture. Then our team designed the database and created the project plan and timeline. There was a tight timeline for the project but our team developed and delivered the project in a single phase. The project required one project manager, one UI developer, one QA, and two backend developers.

The Business Benefits

  • A platform for other vendors to register and rent/sell their products and services.
  • Detailed and more insightful product and service categorization for buyers.
  • Digitally transformed the offline business.
  • Get more detailed analytical reports.
  • Get global reach.

Customer Profile

Our client is a one-stop solution for all your event needs, from Baby Shower to Naming Ceremony, From Mehandi- Haldi Ceremony to Reception, From Surprise Birthday Décor to Valentine Day Décor, we offer you the best services in one click. We accredit Small & Medium-sized event material suppliers & event coordinators around us on one platform so that customers have the ease of managing their entire event under one roof hassle-free.

Technology and Tools

  • Python (Django)
  • HTML5
  • CSS3
  • JavaScript
  • JQuery
  • PostgreSQL

Corporate Health & Wellness Specialist Platform

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Our client is an emerging Healthcare service provider brand based in Pune & specialising in Preventive Health Checkups for Individuals & Corporates. They wanted to take Preventive Health Checkups to the next level by developing a mobile application that offers Health Checkup packages along with their proprietary Electronic Health Record Management to maintain all client’s health records in one place. They wanted a mobile application interface for PrognoHealth customers to ease the booking of services from their convenient locations and time.

The Challenges

  • Maintenance and adding new enhancements.
  • Tight schedule for project completion.
  • Integration between the app and multiple admin users.
  • Adding Video Conferencing feature.

Approach

Once SplendorNet was involved and got all the requirements and scope from the client, our team conducted thorough research. Next was creating a plan keeping in mind the tight schedule to deliver the project. Despite many challenges and new concepts that our team hadn’t worked on, we completed the project and delivered it on time. Since then we have been maintaining and upgrading the mobile application. Over the period of time, we have added many new features and enhanced the mobile application to deliver the best values. This project is a classic example of the Incremental and Iterative model. The project required one project manager, two IONIC developers, one QA, and one backend developer.

The Business Benefits

  • Easy accessibility to end-user available at their fingertips (mobile app).
  • Reduction in Human efforts by automating the message delivery system.
  • Automation of appointment booking ( elimination of manual appointment booking system).
  • Video conferencing with doctors (this feature helped end-users a lot in the covid times).
  • One-stop solution for getting the medical test.

Customer Profile

Our client is a Corporate Health & Wellness Specialist providing services to Pan India. They offer Pre-employment Health Checkup Packages, Annual Health Checkup Packages, Executive Health Checkup Packages, Occupational Health Checkup Packages, and other Health & Wellness Services.

Technology and Tools

  • PHP
  • MySQL
  • Ionic

Pharma Company – Ecommerce and LMS Website

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Our client offers over 65 years of dental experience, quality products, and professional expertise. They are Infection Prevention & Control Specialists–Canadians manufacturing effective and safe products for you and your patients. Germiphene’s extensive range of solutions includes disinfection & cleaning, oral health, monitoring, and hand care. To improve quality standards across the organization, our client wanted to redesign a web-based solution to improve quality standards across the organization.

The Challenges

  • The design, implementation, and maintenance of new concern websites will require various new approaches in the upcoming generations.
  • Improvements to existing solutions can need enormous commitments or are difficult to implement because of their complexity.
  • No automated workflows are available currently, to make sure about the genuineness of the data collected.
  • The current system involves a lot of human effort at various steps, which resulted into human error induced challenges.
  • Past models and tools that support the decision-making process are lacking in terms of the effective outcomes and transparency of the process and maintenance.

Approach

Our client wanted to develop a comprehensive web-based solution that takes care of all the challenges. After approaching us with their requirements our team instantly did ground work and research and proposed a clear roadmap for our client. This roadmap included the technologies, development plans, integration possibilities and much more. As soon as the client gave the green signal, within three weeks our team delivered the project. The project required a team of one project manager, one QA, two backend developers and one frontend developer.

The Business Benefits

  • Provided convenience to the end customers.
  • Auto-generated reports for the management, also built-in analytics.
  • An effortless way to manage the entire investment portfolio.
  • Automation and less human intervention to avoid human errors.
  • Integration with other existing systems to deliver a seamless platform.
  • Track of all user activities.

Customer Profile

Our client offers over 65 years of dental experience, quality products, and professional expertise. They are Infection Prevention & Control Specialists–Canadians manufacturing effective and safe products for you and your patients. Germiphene’s extensive range of solutions includes disinfection & cleaning, oral health, monitoring, and hand care. The goal is a strong relationship, built on trust, choice, exceptional customer care, and the facts, so the customer can make informed decisions.

In 2019, Germiphene was acquired by Young Innovations, a leading global supplier of professional dental products. With its mission of Creating Smiles, Creating Possibilities, Young focuses on delivering innovative, high-quality products and solutions to clinicians and their patients. We look forward to continued growth as part of the Young family.

Technology and Tools

  • WordPress
  • PHP
  • HTML5
  • CSS3
  • JavaScript
  • MySQL
  • Bootstrap

Audio/Video Purchase and Streaming Application

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[ra_section_title style=”resolve” title=”Online Investments platform Software for Fintech Companies.” alignment=”align-left” title_font_container=”tag:h2|font_size:36px|color:%23129cb1|line_height:46px” title_use_theme_fonts=”yes” content_font_container=”tag:p|font_size:18px|color:%23b0b0b0|line_height:24px” content_use_theme_fonts=”yes” use_custom_fonts_title=”true” use_custom_fonts_content=”true” css=”.vc_custom_1654496229897{margin-bottom: 0px !important;}”]The client is a startup entrepreneur having a lot of experience in investment companies. Understanding the investments world so well, the client wanted to make the most of his knowledge by starting a platform where the customers would be able to search various mutual funds and invest online. Not only that, the platform will also allow the customers to maintain their investment portfolio and get various analytics based on that.[/ra_section_title]
[ra_section_title style=”resolve” title=”The Challenges” alignment=”align-left” title_font_container=”tag:h3|font_size:36px|color:%23129cb1″ title_use_theme_fonts=”yes” content_font_container=”tag:p|font_size:18px|color:%23b0b0b0|line_height:24px” content_use_theme_fonts=”yes” use_custom_fonts_title=”true” use_custom_fonts_content=”true” css=”.vc_custom_1649659790451{margin-bottom: 0px !important;}”]

  • The platform needs to have multiple mutual funds connected.
  • The platform should always have fresh details about anything that is being presented.
  • Platform should be very simple in terms of user interface.
  • The investments made on the platform should happen immediately without any delay.
  • The analytics provided by the platform must be decision supporting.

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[ra_section_title style=”resolve” title=”Approach” alignment=”align-left” title_font_container=”tag:h3|font_size:36px|color:%23129cb1″ title_use_theme_fonts=”yes” content_font_container=”tag:p|font_size:18px|color:%23b0b0b0|line_height:24px” content_use_theme_fonts=”yes” use_custom_fonts_title=”true” use_custom_fonts_content=”true” css=”.vc_custom_1649659811776{margin-bottom: 0px !important;}”]When SplendorNet started working as the development partner for the client, the first goal was to understand the domain. We had a team working on domain understanding and background study. The study revealed various interesting facts regarding investments and mutual funds.

We first started with the most popular mutual fund companies so that the client could get the portal launched and get the business going. And after that we increased the coverage to maximum possible mutual funds. The requirements kept growing after that. We updated the UI at various places, a lot of new analytical reports were added and many such advancements were done on the portal.

Along with all the features, the most important aspect that we always had to ensure was the security. Encryption of entire customer data along with the standard web security measures were implemented in order to maintain security of the data.[/ra_section_title]

[ra_section_title style=”resolve” title=”The Business Benefits” alignment=”align-left” title_font_container=”tag:h3|font_size:36px|color:%23129cb1″ title_use_theme_fonts=”yes” content_font_container=”tag:p|font_size:18px|color:%23b0b0b0|line_height:24px” content_use_theme_fonts=”yes” use_custom_fonts_title=”true” use_custom_fonts_content=”true” css=”.vc_custom_1654494970976{margin-bottom: 0px !important;}”]

  • Very easy to find mutual funds to invest in.
  • Comparison between various options possible.
  • An effortless way to manage the entire investment portfolio.
  • Highly interesting and insightful analytical reports.
  • Very powerful build in terms of website performance.
  • A growing automated platform for mutual fund investing for fintech companies.
  • Completely secure platform inducing the feeling of safety in clients’ mi.

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[ra_section_title style=”resolve” title=”Customer Profile” alignment=”align-left” title_font_container=”tag:h3|font_size:36px|color:%23129cb1″ title_use_theme_fonts=”yes” content_font_container=”tag:p|font_size:18px|color:%23b0b0b0|line_height:24px” content_use_theme_fonts=”yes” use_custom_fonts_title=”true” use_custom_fonts_content=”true” css=”.vc_custom_1649659846070{margin-bottom: 0px !important;}”]FundsPI is a growing automated platform for mutual fund investing. It enables investors to choose the best funds from across the fund universe.[/ra_section_title]
[ra_section_title style=”resolve” title=”Technology and Tools” alignment=”align-left” title_font_container=”tag:h3|font_size:36px|color:%23129cb1″ title_use_theme_fonts=”yes” content_font_container=”tag:p|font_size:18px|color:%23b0b0b0|line_height:24px” content_use_theme_fonts=”yes” use_custom_fonts_title=”true” use_custom_fonts_content=”true” css=”.vc_custom_1649659868113{margin-bottom: 0px !important;}”]

  •  Python (Django)
  • PostGreSQL
  • AngularJS
  • Bootstrap

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Funds PI: Online Investments Platform
Funds PI: Online Investments Platform
Funds PI: Online Investments Platform
Funds PI: Online Investments Platform
Funds PI: Online Investments Platform
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Customised wrestling singlets and other products ecommerce portal

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Outer Circle Sports, the leading exclusive distributor of Adidas sports goods wanted a solution that will work on desktop and mobile devices without any problems and let the customers create custom designed singlets for themselves and then place an order for the same.

We developed and delivered the very advanced solution of those times. We developed a Javascript based customizer and implemented it in their website.

The Challenges

  • Ever increasing customization demands, starting with colours and moving on with logos, fonts, text styles etc.
  • Integration of this customizer smoothly in a shopping cart portal.
  • Canvas based pure Javascript development, which is very tricky.
  • Responsive UI that is friendly for mouse as well as touch.
  • Maintain and upgrade the same with changing times and keep it working.

Approach

Considering the nature of the project, the first phase was developed by going through waterfall development methodology. And later, as the changes kept coming, we shifted to the Agile development methodology. A team of 6 people worked on the project. And we successfully delivered exactly what the client wanted and much more. In the later phases of development, we also kept coming up with ideas to bring improvements in the tool and kept implementing the ones that the client approved.

The solution that we delivered has turned out to be so robust and secure and the UI / UX was so simple and intuitive, that they are still using the same solution on their website after about 8 years of delivering it.

The Business Benefits

  • Saves time of the sales team that earlier went into giving designs to the prospects and keep iterating through their changes.
  • Customer is happy to get the freedom to try their own ideas and see how it looks.
  • Disputes are avoided as the customer finalises the design on his own.
  • Easier for the manufacturing team as they get all the artifacts and the resultant image ready along with the order.
  • Increase in sales due to the convenience this offers.

Customer Profile

Outer Circle Sports – The exclusive distributor for Adidas sports goods.

Technology and Tools

  • PHP
  • JavaScript
  • MySQL
  • WordPress

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