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Benefits of Outsourced Product Development

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Outsourcing product development has become a popular option for companies looking to develop high-quality software solutions while minimizing costs and reducing risks. There are several benefits to outsourcing product development that companies can take advantage of.

Access to a Wider Talent Pool

Outsourcing allows companies to access a wider talent pool than they would otherwise have access to. By outsourcing product development, companies can tap into the skills and expertise of talented developers and designers from all over the world. This can be particularly beneficial for companies that are struggling to find the right talent in their local area or that need to quickly scale up their development team.

Cost Savings

Outsourcing product development can also lead to significant cost savings. Companies can avoid the costs associated with hiring and training new employees, as well as the costs of maintaining an in-house development team. Additionally, outsourcing can help reduce the costs of development by taking advantage of lower labor costs in other countries.

Faster Time-to-Market

Outsourcing product development can help companies bring their products to market faster. By outsourcing development, companies can take advantage of the expertise and experience of their outsourcing partners, who are likely to have developed similar products before. This can help speed up the development process, leading to a faster time-to-market and a competitive advantage.

Reduced Risk

Outsourcing product development can also help reduce the risk associated with developing new products. By working with an outsourcing partner, companies can benefit from their partner’s experience and expertise, as well as their established development processes and quality assurance practices. This can help ensure that products are developed to a high standard and meet the necessary regulatory requirements.

Focus on Core Competencies

Outsourcing product development can also allow companies to focus on their core competencies. By outsourcing development, companies can delegate the technical aspects of product development to their outsourcing partners, freeing up their internal resources to focus on other areas such as marketing, sales, and customer service.

Increased Flexibility

Outsourcing product development can also provide companies with increased flexibility. By working with an outsourcing partner, companies can quickly scale their development team up or down as needed, without the need to hire or lay off employees. This can help companies respond to changing market conditions and customer needs more quickly and effectively.

In conclusion, outsourcing product development can provide companies with several benefits, including access to a wider talent pool, cost savings, faster time-to-market, reduced risk, a focus on core competencies, and increased flexibility. By outsourcing product development, companies can develop high-quality software solutions while minimizing costs and risks, and focus on their core business objectives.

Being one of the Best outsourced product development company in India, we at SplendorNet Technologies have delivered various solutions and are managing IT partners of various companies, and startups. We have been catering to clients from the USA, UK, India, and many European countries.

Job Portal Application

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The objective of the application is to develop a system using which job applicants and employers can communicate with each other. Apart from these two stakeholders, the training providers can also put their trainees in the fray for various jobs floated on the portal.

This Job Portal is an application where Job Seekers can register themselves at the website and search for jobs that are suitable for them whereas the Employers registered with the website and put up jobs that are vacant at their company. And lastly, the registered Training Providers can create Job Seeker profiles and also search for Jobs posted by employers for their students.

The Challenges

  • Multiple Job Profiles for job seekers
  • Job alert when profile matching
  • Internal messages

Approach

SplendorNet took this project as a challenge even though it’s a known fact that there’s always a LOT of research involved in such a complicated project.
The team approached this project in a waterfall model where multiple team members tackled different modules individually and stitched all of them together at the end.
Apart from all this, DevOps expertise was and is always a big requirement for such media streaming-related platforms. So, while the development was going on, the DevOps activity was constantly going on in parallel.
In the end, the project was successfully delivered in the stipulated time and then the client got us to work on a few more changes.

The Business Benefits

  • Applicants can post their Resume/CV with personal and professional details. They can also create multiple Resumes/CVs as frequently as required to apply for jobs.
  • Employers can post vacancy details and update the details when necessary. Employers can search applicants’ Resumes/CVs based on different criteria.
  • Training Providers can post course details and update the details when necessary. Job Seekers and Employers can search for courses and apply for courses.

Technology and Tools

  • Laravel-PHP
  • HTML5
  • CSS3
  • JavaScript
  • MySQL
  • Linux
  • React Native
  • Firebase

Online portal for student assessment and psychology assessment

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Our client needed a platform that helps its users create a portfolio of highly-valued skills sought and recognized by educational institutions and workplaces. Our client prides itself on being user-guided, user-centric, and research-driven to amplify skills and talents not often recognized in traditional admission or hiring processes. Our ecosystem connects users, content, and experts.

The Challenges

  • Building and integrating the ML model for the identification of micro-credentials.
  • Integrating the platform with Canvas in an interactive fashion.
  • Making the platform configurable for the institutions.
  • Creating the best UX experience for the Students.
  • Binding the whole university offline flow into a well-designed online platform.

Approach

SplendorNet took this project as a challenge even though it’s a known fact that there’s always a LOT of research involved in such a complicated project.
The team approached this project in a waterfall model where multiple team members tackled different modules individually and stitched all of them together at the end.
Apart from all this, DevOps expertise was and is always a big requirement for such media streaming-related platforms. So, while the development was going on, the DevOps activity was constantly going on in parallel.
In the end, the project was successfully delivered in the stipulated time and then the client got us to work on a few more changes.

The Business Benefits

  • We combine educational research, natural language processing (NLP) in Machine Learning, and ethics of Artificial intelligence (Noble, 2018) to broaden the conversation on academic achievement and professional accomplishments. This helps us disrupt conversations around educational success and hiring practices.
  • LivedX is a tool for high school students to create a longitudinal portfolio of college and career readiness skills to meet the state requirements. Using stackable micro-credentials-based portfolios could be converted to college credit. L
  • LivedX is a tool for students to create a longitudinal portfolio of highly-valued skills to meet state requirements and increase graduation rates. Equipping students with 21st-century skills along with professional expertise is the future of college education.
  • LivedX is a tool to create a profile for highly-valuable skills that are not captured by an individual’s GPA and professional degrees. LivedX helps you diversify your workforce and provide opportunities for individuals’ upskilling. We create an efficient, fair, and ethical hiring process.
  • LivedX is a tool to create a unique and personalized portfolio of highly-valued skills to provide an edge to your academic or professional profile.

Technology and Tools

  • Python
  • Django
  • PostgreSQL
  • AWS
  • Angular
  • HTML

Project Controls TV

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Our client wanted to design a cloud-based platform, so that users can access it from anywhere according to their subscribed packages. This platform was expected to deliver the high-class videos providing the best in-world training on Project Control.

The Challenges

  • Lack of collection of training material on the subject of Project Control.
  • The client not being able to deliver enough training in an in-person mode.
  • Demand for this kind of training across the globe.
  • The capability of the tech team to tackle the huge challenge of mass media. streaming
  • The rapid pace of delivering the platform (within 2 months).

Approach

SplendorNet took this project as a challenge even though it’s a known fact that there’s always a LOT of research involved in such a complicated project.
The team approached this project in a waterfall model where multiple team members tackled different modules individually and stitched all of them together at the end.
Apart from all this, DevOps expertise was and is always a big requirement for such media streaming-related platforms. So, while the development was going on, the DevOps activity was constantly going on in parallel.
In the end, the project was successfully delivered in the stipulated time and then the client got us to work on a few more changes.

 

The Business Benefits

  • Designed a cloud-based platform, so that users can access it from anywhere according to assigned permission.
  • Admin panel to manage all the video content as well as textual content on the site giving them complete control of their business.
  • The entire platform is permission based making it very flexible.
  • Designed a web application for uploading videos, according to the TV topics and Categories.
  • Subscription packages feature separated basic and premium videos.

Technology and Tools

  • Angular
  • PHP (Laravel)
  • MySQL

AI Based Wastewater pipeline Monitoring Platform

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Our client wanted an AI-based solution that detects the cracks on the pipeline surface from the captured videos. And then, arrive at a detailed report on the entire length of the pipeline. We used our vast experience in building intelligent solutions to ensure very fast detection and report generation. Apart from this, there was also a challenge to upload the videos properly due to their huge file size. We implemented a special solution to tackle it by going in streaming like workflow.

The Challenges

  • Identify damage from the video.
  • Identify the extent of damage as well from the video.
  • Maintain track of each company and their users along with their usage.
  • Generate Analysis Reports along with other analytical reports.
  • View observations with their image.

Approach

SplendorNet accepted this project as a challenge, despite the fact that such a complicated project always requires a LOT of research. SplendorNet understands gaps to handle current requirements and give proper solutions. The project required 2 Fontend (1Sr.+1Jr.) developers and Backend (1Sr.+1Jr.) developers, a Tester, a Project Manager, and an Architecture.

The Business Benefits

  • Videos for multiple Projects can be uploaded at a time.
  • Keep track of Free and Paid service units.
  • Much faster turnaround time as compared to the manual method
  • Generate Report by calculation.
  • Download the Specified report.

Customer Profile

Our clients are highly qualified technologists and researchers who are very passionate about solving water and wastewater problems in developing countries. Our client are a wastewater analytics company building and deploying solutions to help cities around the world tackle problems like urban water pollution.

Technology and Tools

  • Django
  • PostgreSql
  • ReactJs
  • AWS S3

5 Best Open Source Shopping Cart eCommerce platforms

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There’s a lot of discussion going on in the eCommerce world on which is the best shopping cart platform.

While, it’s a fact that the right choice will be dictated by the position the business is in, we can still rate a few Open Source platforms which will be able to have you covered at all the stages.

While one is identifying the right platform, here are some aspects that should be taken into account:
  • Security – Is the platform secure?
  • Control – Do I get the source code so that everything is always in my control?
  • Customizability – Can the platform be customized to suit some special needs of your business?
  • Extensiveness – Does the shopping cart offer enough extra features off the shelf which otherwise, would’ve needed to be custom built?
  • Usability – Is the software easy to use and navigate for the customer?
  • Performance – In traffic conditions, does the platform work smooth and fast? Does it keep crashing time to time?
  • Maintainability – Is the platform easy and less costly to maintain?

Here are 5 best Open Source platforms which qualify under all the above criteria :

#5 – Prestashop

French brand PrestaShop offers a very thorough shopping cart software. PrestaShop allows you to select from one of many professional themes to make your store look the part. It also offers a global SSL secure selling experience, and a variety of languages through translation add-ons, paid though.

When it comes to the shopping cart itself, the software is also very extensive, with summary pages, confirmation pages and a variety of payment options.

Built with PHP programming language, Prestashop scores decent on control and maintainability. But lags a little bit behind on security and customization aspects due to lack of a standard development framework.

#4 – Magento

Magento is one of highest used Open Source platforms all across the world. Magento is an old platform which has kept evolving with time and technology evolution.

Magento core is developed using PHP and it provides a robust process to add readymade or custom plugins. There is a huge marketplace where you will get every plugin covering a great deal of requirements.

As the platform is built using a strong MVC framework, it scores high on the security aspect.

But when it comes to customization, Magento makes it pretty tough to do that.

While the platform works decently in the initial stages of business, as the traffic increases, the performance starts becoming a pain.

#3 – Oscar

Django Oscar is the best Python based shopping portal platform that is available.

With Python programming language at it’s core and a fantastic development framework like Django, Oscar scores the highest on security, customizability and performance aspects.

The biggest strength of Oscar lies in it’s programming language, Python. Python is currently the worlds’ most favored language when it comes to anything cuttent edge. You will easily get packages for AI/ML, IoT or even BlockChain in Python. If your business is moving towards something from these, Oscar is THE platform for you.

But it’s not a very widely used platform and also lacks a little in community support. Because of these points, you don’t get a lot of ready extensions and packages available when you want to quickly add new features and facilities to the platform.

Also, Python developers are relatively costlier than PHP resources. This makes the maintenance costlier as well.

#2 – WooCommerce

WooCommerce is a free self hosted WordPress plugin that adds a shopping cart and eCommerce functionality to your store. The brand is well known for being one of the market leaders in its sector, and claims to have 28% of the world’s stores using its plugin. Most of the entry level businesses choose WooCommerce as the first platform.

Being a plugin of WordPress, it’s highly SEO friendly. But it can be challenging to use if you are unfamiliar with WordPress. However, WooCommerce does offer support via email and forums, that can guide you through issues.

Built with PHP, WooCommerce is pretty strong at security. But customization is something that most of the developers would love to avoid because of it’s pretty basic development framework.

As it primarily works as a part of WordPress setup, it obviously has challenges when it comes to performance. Especially, when there’s a higher traffic, WooCommerce tends to become slow / non-responsive or even crash.

#1 – OpenCart

Hong Kong based OpenCart offers a free shopping cart option, which you can modify to suit your needs. OpenCart has multiple language functionalities, but despite that the default language used is English. The brand is ideal for smaller businesses due to the initial cost being free. However, if you plan to build a business, OpenCart provides you a LOT of extensions to suit your needs.

A PHP based platform, OpenCart scores high on security and performance aspects. With a nice MVC development framework being used, OpenCart makes it very easy for customization. The same framework also makes the maintainability very easy and cost effective as well.

With these fantastic features and specifications, OpenCart becomes the top Open Source platform in our list.

SEO Tips for increasing traffic to your eCommerce site and also increasing sales

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For any eCommerce site to thrive, customers are the most important need. (Obviously, right?)

The problem is, getting customers’ attention is expensive. According to some surveys, the average cost per click in the apparel industry is around 89 cents, while the average cost per action is almost $10.

This simply means you may have to spend thousands to gain just a few new customers.

But wait, everything is not that bleak. If you focus some more of your energy on SEO, you can gain free (yes, free!) organic traffic by helping your site show up in the Search Engines.

Following are some important aspects for you to work on.

1. Keywords

Arguably the MOST important aspect of all.

Do you know that every 60 seconds, 3.8 million searches are run only on Google? How do you then make sure that your site and products feature in the results?

For this, the first step is identifying a targeted list of keywords. This list needs to be categorised in “Short Tail” and “Long Tail” keywords. Short Tail keywords are searched way more but also result into a LOT of results and are lower on conversions. Whereas, the Long Tail keywords get fewer searches but the conversion percentage is higher.

2. Website Flow / Architecture

The site architecture allows you to map out how the user flows through your website. As the business owner, you want the user to be able to quickly identify key pages and the relationships between the pages.

You need to make sure that you categorise the products and overall the website pages in such a way that it’s very intuitive for the customers to reach up to the product that they are looking for.

To arrive at a logically right flow, ask yourself :
  • What are the searches that bring the customers to your site?
  • What are the searches that customers run once they’re on your site?
  • Which are the highest traffic-receiving pages on your website?
  • Which are the top “Exit Pages”?

3. Naming and Linking

Once you know the right keywords, you have to ensure that you make use of those while naming the products, categories and sub-categories.

Remember, the categories and sub-categories will have the Short Tail keywords as on in their names. And the products will have one or more Long Tail keywords as or in their names.

4. Technical SEO

Apart from all these, there are a lot of technical aspects which matter big time if your website is to appear in searches.

These are the aspects, in which your tech partner needs to be well-versed.

Action plan for you is simple. Speak with your tech partner about technical SEO aspect and make sure that he can explain you all the things that are in place on this aspect.

Loading time of your website and landing pages also turns out to be THE most important criteria.

SplendorNet team, with all the experience and expertise generated out of it, has prepared a list of a lot of processes and checklists that are taken care of automatically without their clients giving instructions explicitly.

5 Most Important Analytical Reports for eCommerce Businesses

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We all are always thinking that we are running your eCommerce businesses. But most of the times, the truth is, our eCommerce businesses are running us.

The main reason behind this is, not having proper handles to get hold of the business and drive it in right direction.

It’s been observed that many eCommerce business owners tend to ignore the need of intuitive analytical reports. While they are using some out-of-the-box platforms, they keep themselves limited to the simple analytics that are provided by the platforms.

Here we are trying to give you a list of 5 most important reports according to us, which will help you take charge of your business and take it in the right direction in a “Data Driven” mode.

1. Sales Conversion Report

A store conversion report is a must for any eCommerce store owner. This report gives you insights into the number of visitors of different types, geographies, age-groups, visit times etc and how many of them completed a purchase on the website.

Having these details can help you grow your business in multiple ways. Simply put, this report gives you the opportunities for creating optimization and retention strategies, as well as improving your marketing tactics.

Similarly, you can also use the report to remarket to prospects who were close to buying from you but didn’t. How? By getting a list of visitors who didn’t purchase (find their names in the second last step in your conversion report). Then re-engaging those people by sending them a promo code, for instance.

2. Abandoned Cart Report

There are a lot of instances when website visitors add items to cart, reach the checkout stage and abandon the process. Having a lot of abandoned cart instances and details about at what point did they quit, give you very strong inputs for bringing improvements in the checkout experience.

This makes it very important for you to have this report in your eCommerce website and keep a watch on it almost on a daily basis.

3. Order fulfillment Report

This one of the most important eCommerce reports which is crucial for keeping a constant eye on customer order statuses.

Essentially, the Order Fulfillment Report provides information about customer shipments, including tracking numbers for individual packages. Through this report, managers know when they have been shipped off and how many items were included in a particular shipment.

Having this information at hand is critical for solving any customer queries related to shipping and returns that may come in.

Not only this, but as we are aware, shipping costs play a big effect on the profit margins, this report also gives the owners an opportunity to see if and how they can optimize the shipping process to expedite the delivery and possibly decrease the costs.

This report is also important for those of you who are aiming to improve customer experience by offering reliable and fast delivery – something that 79.3% say is important to them with 28.6% admitting delivery dates influence their buying decisions.

4. Purchase Funnel Performance

On any eCommerce website, it’s very important to get to know the leakage location and reasons of customers.

The purchase funnel is very nicely elaborated in the illustration below.

This report aims at giving you the exact number of customers reaching at every stage in this funnel. And with this insight, you can take right decisions on bringing improvements at various steps.

5. Combo sales Report

This is another clever report that helps you in improving the upsells.

This report simply gives you the list of products that were bought together most times. With this, you can decide on creating these as products bundle and sell separately, may be at a little discounted price.

There are a LOT of reports that you can keep a close watch on. But the above are a few that are missing from many eCommerce portals and the business owners are missing the Emmens power they bring in terms of decision support.

Technology platforms best suited for E-Commerce businesses

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One of the most difficult challenges for any online business is choosing the right eCommerce platform because it is an all-in-one software solution that empowers online businesses to seamlessly manage their website, marketing, sales, and operations. If you start with the wrong eCommerce platform, it’s going to hurt your business soon. By keeping these four essential factors in mind make a wise and balanced choice:
  • Growth: You need the ability to expand your services and offerings quickly.
  • Running costs: The cost of building your eCommerce platform is just a starting point, but one must check to consider the factor in ongoing maintenance costs.
  • Customer engagement: To engage with customers what built-in tools does the platform provide?
  • Service: To support customer conversion, loyalty, and retention prioritise customer service.
Following are technology platforms that are known to be the right options for sustaining rapid growth in traction.

Shopify:

Shopify is a well-known eCommerce platform containing everything you need or look for in your eCommerce store exhaustively. This secure eCommerce software serves as a complete package for your eCommerce website and allows you to effortlessly create different pages with an inbuilt online editor, sell in multiple places through the integration of regional language support and customize online stores. This platform powers over 500,000 businesses in 175 countries. It’s a one-stop shop for eCommerce traders who are willing to leverage their online store. There’s a myriad of reasons why Shopify is the best eCommerce platform.
  • Hosted solution
  • Inbuilt Marketing Tools
  • Commendable Technical Support
  • Speed & Security
  • Reduces Errors & Data Duplicity Issues
  • Advanced Functionality
  • Own Payment Gateway
  • Visually Appealing Online Store.

Open Cart:

In the online environment, every online business has to discover e-commerce solution in order to choose the best one. Among the various available shopping carts, Open cart is seen as one of the best solutions that combine simplicity, flexibility, and multi-functionality. It is perfect for small-scale businesses as well as large-scale businesses. Open cart is ideal for businesses who are looking for simple, easy manageable tools. As the Open cart platform has a responsive framework available, one can access the website across all mediums, desktop, mobile, and tablets. Here are a few features which make OpenCart a quite popular option today:
  • OpenCart is easy, reliable, and flexible
  • Functional Administrative UI
  • Options for managing multiple stores
  • Can levy multiple tax rate
  • Access to a variety of payment gateways
  • Management of Sales report
  • Highly SEO optimized
  • Available in multiple languages

Magento:

The eCommerce landscape is changing and growing. With more users now preferring to go online to make a purchase, it is imperative to leverage the best platform for eCommerce website development. For businesses and individuals looking for developing a professional eCommerce site for the long term, they should think of Magento as a priority. To build an online store Magento is the best open-source. Here are some of the features that make Magento one of the best platforms for building an eCommerce platform as follows:
  • Open source – Highly customization
  • Freedom to choose the hosting services
  • Responsive mobile
  • Easy multi-platform integration
  • Increase Website Speed
  • SEO friendly
So if you are looking for any of the above platforms to build an e-commerce website. SplendorNet is one of the few Shopify, Open Cart, and Magento development companies in Pune (India) with strong expertise in the Shopify, Open Cart, and Magento platforms. If you are looking for a Shopify, Open Cart, and Magento partner, a Shopify, Open Cart, and Magento developer, a Shopify, Open Cart, and Magento development company, or a Shopify, Open Cart, and Magento programmer, we would love to discuss your requirements and come up with the right solution at the best possible price / hourly rate.

Challenges and Limitations faced by E-Commerce businesses

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E-commerce is raging across the globe including in India. While most retail sectors have taken a blow, one of the most interesting changes taking place in 2022 is the shift to digital. With many people at home, the number of Google searches has multiplied and people have started using e-commerce to buy products they preliminarily would have purchased in physical retail stores. Coming to the scenario in India, businesses and majorly start-ups face many limitations and challenges, not without reason.

The following are the main limitations and challenges faced by businesses and startups:

Cyber & Data Security:

One of the biggest challenges faced by e-commerce businesses is security breaches. While dealing with eCommerce there is a lot of information/data that is involved and a technical issue with data can cause severe damage to the retailer’s daily operations as well as brand image. If not dealt with well, this aspect can result in dire consequences.

Agility Challenge:

Agility means the ability of businesses to advance, develop and deploy digital content, and respond to seasonal changes rapidly. One of the most critical initiatives in eCommerce businesses and start-ups is agility, which drives immediate digital fulfillment. At the heart of the digital business lies agile transformation, and scaling is also essential for making it successful. Many businesses and startups face difficulties to move or change quickly to adapt to customers’ needs. The reason is they cannot integrate new technologies efficiently with their existing system, and hence penetration into the market gets more complicated.

Being Consistent:

For an eCommerce business, consistent performance of the website is a very essential factor as a good eCommerce performance leads to a higher engagement rate and conversion. Some of the factors that businesses should look for are, choosing a potential e-Commerce platform, Integrating a search box, Mobile optimised site, Integrating a safe payment gateway for secure transactions, Adding an SSL certificate to ensure security, etc.

Technology Partnerships:

Choosing the right technology partner is one of the most important decisions for any eCommerce business. Many businesses tend to choose a technological partner based on costs without first setting the right expectations or understanding their work scope. Much is at stake when businesses join hands with a technology company to bring their idea to life. On the other hand there are various platforms available in the market like OpenCart, Shopify, Magento and many more. Bisinesses should choose wisely which platform suits their business.

Customer Retention:

Many eCommerce businesses struggle to retain their customer base. There are various factors that affect customer retention such as a website being down due to poor hosting, poor UI/UX, the evolving expectation of the consumer, similar options, the failure to create a pleasant shopping experience, etc. Customer loyalty is a very important factor for a business’s success, and even a minor change in the business can ruin the brand’s reputation.

Here are the some marketing strategies to Boost your sales: eCommerce Marketing Strategies

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