Most Popular E-commerce Platforms
E-commerce has experienced tremendous boom in recent years, and more and more companies and consumers are joining this trend. However, choosing the best e-commerce platform to create an online store can be overwhelming due to the sheer number of options available. To help cut through the confusion, in this article we will present five of the most popular e-commerce platforms.
When choosing an e-commerce platform, you will need to consider several factors. Here are some of the most important ones:
1. Type of business: Choose a platform that suits the specific needs of your business.
2. Ease of use: E-commerce platforms should be easy to use both for you and your customers.
3. Scalability: If growth is on the horizon, you will want to select a platform that allows you to keep up and expand your business as it develops.
4. Cost: Make sure you choose a platform that fits your budget and allows you to get a positive return on investment.
5. Support and security: It is key that the platform you choose offers technical support and adequate security measures to protect both your business and your customers.
What are the most popular ecommerce platforms?
Shopify
Shopify is one of the most popular and widely used e-commerce platform worldwide. It is a cloud-based platform that allows you to create an online store and sell your products online.
Shopify is an easy-to-use, scalable ecommerce platform with reasonable costs, 24/7 online support, and advanced security to protect business and your customers’ data. If you are looking for a reliable and convenient e-commerce platform for your business, Shopify is an excellent choice.
Shopify dominated most of the map, and in particular the US and Canada. They are also the most popular platform in other English-speaking countries such as the UK, Ireland, Australia, New Zealand and South Africa. But they are also highly searched-for in the majority of African and Middle Eastern countries.
Magento
Magento, or Adobe Commerce, is an open-source e-commerce platform that offers a wide range of tools for creating and managing an online store.
Magento is a good choice for those with advanced e-commerce needs, such as integration with inventory systems and shipping management.
Magento dominated most of the map, and in particular the Eastern Europe & Germany. They were also the most popular platform in India, Brazil & Sweden countries.
Opencart
OpenCart is a free, open-source ecommerce platform that enables the selling and purchasing of online products. This means that OpenCart provides access to its source code in order to modify and customize the online store.
Hong-Kong based OpenCart was the most-searched ecommerce platform in Russia, Turkey and Kazakhstan, and is also renowned for offering an affordable and flexible multilingual solution.
PrestaShop
PrestaShop is a free and open-source content management system (CMS) designed to build online e-commerce stores from scratch. We could say that it lies somewhere in between Magento and Shopify.
PrestaShop is geared to creation of larger stores. At first the control panel can be a bit overwhelming, and setup is more tedious, but your final result with be a more complex and complete site.
In the south of Europe (France, Spain and Italy), French ecommerce platform Prestashop proved to be the most widely searched-for platform.
So which platform should I choose?
Each of these options has its strengths and weaknesses, and the best e-commerce platform for you depends on your specific needs and personal preferences.
We recommend that you carefully evaluate your requirements and make a list of the most important features before making a decision.
