Many new business owners think that once they have a website their work is done. But the truth is, building a website is only step one. Once your Shopify store is ready for business, it’s time to focus on marketing.

Here are the five types of marketing strategies that you can use to grow your business on Shopify.

1. Social Media Marketing

  • Add your social media feed to your Shopify store
  • Sell on multiple social channels
  • Run paid ads

2. Content Marketing

  • Customer reviews
  • Blogging
  • Explainer videos

3. Customer Loyalty Marketing

  • Referral programs
  • Loyalty programs

4. Paid Advertising with Google

  • Google Ads (formerly AdWords)
  • Google Shopping
  • Google Retargeting

5. Direct Marketing

  • Email campaigns
  • SMS campaigns
Building a successful ecommerce business on Shopify requires more than just creating a website. To truly thrive, you need to have effective marketing strategies in place.

If you have questions about how to implement any of these strategies for your Shopify store, feel free to contact us.

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